Digital Product Manager | KFC Vacancies

KFC Vacancies – Digital Product Manager: Web, App, Chat and DT

As a Digital Product Manager at KFC South Africa, you play a pivotal role in shaping the digital strategy and ensuring a seamless digital experience for customers. Working towards the ambitious goal of achieving 100% Digital by 2025, you’ll be involved in various e-commerce initiatives, including:

• Own Channel Delivery: Managing orders through owned web, app, or chat platforms, with last-mile delivery through either owned or third-party fleets.
• Aggregator Delivery: Handling orders captured and delivered through aggregator platforms.
• Channel Click and Collect: Overseeing orders captured through owned digital channels and picked up through various outlets such as restaurants, drive-thrus, or curbside.
• Drive Thru and Front Counter: Enhancing customer experiences through innovative technologies like dynamic menu boards and personalized upsell features.

Projects & Responsibilities: You’ll collaborate closely with the Digital Product and Solutions Lead, as well as the Digital Change Manager, on both new and ongoing project initiatives. Responsibilities include:

• Understanding solution designs and gathering functional and non-functional requirements.
• Owning the product roadmap to ensure successful implementation aligned with business objectives.
• Managing backlogs and conducting A/B testing for continuous optimization.
• Driving feature set product management across various digital channels in collaboration with cross-functional teams.

Digital Product Strategy: Your role involves developing and communicating a comprehensive digital product strategy aligned with KFC Africa’s business objectives. This includes identifying market trends, customer insights, and opportunities for innovation to differentiate KFC’s digital offerings.

Product Development and Roadmap: Leading end-to-end product development processes, you’ll create and manage a product roadmap based on data-driven insights and customer feedback.

Customer Experience Optimization: Conducting research to understand customer behavior and preferences, you’ll continuously improve digital products to enhance overall customer experience.

Cross-functional Collaboration: Collaborating with teams across marketing, operations, IT, and finance, you’ll ensure seamless integration of digital products into the business ecosystem.

Agile Project Management: Embracing agile methodologies, you’ll participate in sprint planning, reviews, and retrospectives to ensure on-time delivery of product increments.

Data-driven Decision-making: Utilizing data analytics and user feedback, you’ll make informed product decisions to drive continuous improvement.

Competitive Analysis: Conducting competitive analysis, you’ll stay informed about industry trends to identify opportunities and potential threats in the digital space.

Stakeholders: You’ll interact with various stakeholders, including CDIO, KFC Africa Staff, Senior Management, Franchisees, and external partners, ensuring business and partner alignment.

Working Model: While remote work is possible, approximately 70% of your time should be spent on-site to stabilize teams and facilitate effective collaboration.

Requirements:

• Experience: Minimum 5 years of experience in crafting and implementing digital technology strategies, digital customer engagement, product management, agile software delivery, and e-commerce technologies.
• Skills and Competencies: Proficiency in product management, problem-solving, agile methodologies, solution architecture, project management, and an understanding of coding concepts.

In this role, you’ll be instrumental in driving KFC South Africa’s digital transformation journey, delivering innovative digital solutions that enhance customer experiences and drive business growth.