Brand Liaison Officer | Shoprite Vacancies

Shoprite Vacancies – Brand Liaison Officer Job Vacancies

Brand Liaison Officer plays a crucial role in overseeing credible brand liaison programs, ensuring effective communication with various stakeholders to cultivate a favorable narrative and image of the OK Franchise Division. This role involves developing and executing initiatives aligned with the portfolio strategy to enhance brand awareness.

Responsibilities encompass local community engagement programs, brand promotions, events, internal communication programs, and support for local publicity efforts. The Officer must possess strong communication skills, the ability to deliver tactical plans, connect data and insights, solve problems, and influence client growth. Additionally, candidates must demonstrate a growth mindset, adaptability, and knowledge of the retail and consumer goods industry.

Job Objectives:

Promotions, Events, and Sponsorships:

• Manage internal and external events, including special days, workshops, product launches, and team-building functions.
• Develop sponsorship strategies and execute activations to enhance brand awareness.
• Assist in coordinating and managing the Annual Conference, liaising with travel partners, design agencies, franchisees, and employees.

Local Community Engagement:

• Plan and execute local community projects, such as Mandela Day initiatives.
• Provide support to members in identifying and participating in local community projects, such as soup kitchens and disaster relief efforts.

Content Creation:

• Research and source potential story angles in collaboration with the Corporate Communications & PR team.
• Review, edit, proofread, and ensure consistent branding in all content.
• Coordinate photo and video shoots, as well as other brand assets, to support key messages.
• Build relationships with brand ambassadors for social media opportunities.
• Manage member communication mailboxes and handle media queries.

Internal Communications & Social Media:

• Develop new internal communication channels.
• Distribute internal news via newsletters and other communication platforms.
• Ensure social media channels are updated with relevant communication.

General Support:

• Conduct regular visits to OK Foods stores to support members with local initiatives and promotional activities.
• Assist the corporate Home Office with events and media efforts.

Admin:

• Manage the PR budget.
• Compile monthly PR reports.

Qualifications:

• Public Relations or Communications Diploma/Degree

Experience:

• Over 4 years of experience in a communications specialist role, executing brand liaison strategies across various channels.
• Proficiency in community engagement, promotions, events, media relations, and social media communication channels.
• Strong proficiency in Microsoft Office 365, including SharePoint Online.
• Experience in a retail environment is desirable.

Knowledge and Skills:

Key Competencies and Work Ethic:

• Excellent written, verbal, and presentation skills.
• Strong ability to articulate strategy and ideas.
• Motivated self-starter with good energy and drive.
• Proactive and collaborative approach to driving action.
• Adaptable and resilient in fast-paced environments.
• Excellent organizational and administrative skills.
• Results-oriented and quality-focused.
• Team player with good interpersonal skills.
• Keeps up-to-date with communications best practices and trends.