External Sales Representative | ACDC Dynamics

As an External Sales Representative, your primary objective is to secure sales utilizing diverse customer engagement strategies. This entails forecasting sales, devising innovative sales approaches, and cultivating enduring client relationships while maintaining meticulous client account records.

Responsibilities:

• Gain a comprehensive understanding of the market landscape and client demographics.
• Identify and capitalize on new product opportunities, focusing on branding and positioning within client stores.
• Collaborate with Brand or Category managers to develop product launch initiatives and customer engagement events.
• Liaise with Senior Management to ensure alignment with sales targets.
• Analyze market dynamics and provide essential feedback on competitive information.
• Deliver product training to clients as needed.
• Execute sales strategies to drive revenue growth.
• Generate leads and nurture existing client relationships.
• Promptly address customer inquiries and maintain exceptional service standards.
• Achieve ambitious sales targets and goals.
• Cultivate new business relationships utilizing existing industry contacts.
• Conduct sales presentations to diverse audiences when required.
• Manage client expectations and relationships, delivering superior service and support.
• Provide constructive feedback for continuous improvement and contribute to market research efforts.
• Handle high volumes of emails efficiently.
• Coordinate with business partners regarding exhibitions or customer events.
• Prepare and follow up on quotations.
• Attend Sales Meetings and provide necessary information and statistics.
• Maintain accurate and detailed customer account records.
• Attend ad hoc training sessions as required.
• Saturday work may be required as per published roster.

Key Performance Indicators (KPIs):

• Meet monthly sales targets set by the company.
• Update Call Tracking and Customer Relationship Management (CTC) reports weekly.
• Make 8 constructive calls daily to the assigned customer base.
• Introduce products to clients with two samples per week, cycling samples weekly.
• Maintain housekeeping of customer accounts, including ACDC Branding.
• Rotate the entire customer base within a four-week cycle.

Requirements:

• Experience or knowledge in an Electrical manufacturing/sales environment.
• Electrical or similar technical qualification advantageous.
• 3 to 5 years of experience in a related sales role.
• Technical product knowledge preferred.
• Proven marketing and sales competencies, with the ability to analyze the market and devise new strategies.
• Capability to establish new markets and foster new business relationships while providing product training to clients.