We’re expanding our Santam Switch digital marketing team and seeking a Digital Marketing Specialist to drive awareness and adoption of the Santam Switch mobile app (iOS and Android).
As a vital team member, you’ll oversee the implementation, optimization, and reporting of campaigns across paid and earned media channels. Your role will also involve staying abreast of digital marketing trends, driving innovation, and enhancing our digital marketing environment.
Key Responsibilities
Digital Marketing Strategy and Development:
- Contribute to the development of digital marketing strategies aligned with broader marketing objectives and business KPIs.
- Provide actionable insights and recommendations to internal stakeholders.
- Drive innovation in media channels, internal processes, and marketing technologies.
Management of Digital Paid Campaigns:
- Plan, execute, and optimize performance-driven campaigns across various digital channels such as Search, Social, Display, and Mobile.
- Develop and execute digital media plans and budgets, ensuring alignment with business KPIs.
- Collaborate with internal teams and external agencies for seamless execution of strategies.
- Ensure accurate tracking and reporting of campaign performance metrics.
Reporting and Analytics:
- Gather and transform data into interpretable datasets.
- Utilize analytics platforms such as Google Ads, Google Analytics, and Firebase to derive insights and create reports.
- Develop and maintain operational reporting dashboards.
- Collaborate with the Marketing team to ensure availability of accurate and useful reports.
Collaboration:
- Work closely with internal stakeholders in Marketing, PR, media, and creative departments.
- Collaborate with Customer Service and Product teams to optimize direct marketing campaigns and tracking technologies.
- Stay updated on mobile and privacy landscapes, ensuring alignment with industry changes.
Skills and Experience
- Relevant diploma or degree in Marketing, Statistics, Mathematics, or Computer Science.
- 2+ years of experience in marketing a mobile app and mobile app analytics.
- Advanced skills across the Google Marketing Platform (Google Ads, Analytics, Data Studio, Tag Manager, Firebase).
Desired Attributes
- Empathy for team members and customers.
- Analytical thinking and problem-solving skills.
- Proactive attitude with a passion for innovation.
- Effective communication skills, both written and verbal.
- Professionalism in managing remote work schedules and delivering high-quality work.
Benefits
- Remote-first company culture with office space available in Cape Town and Johannesburg.
- 23 days of annual leave in addition to public holidays.
- Engaging insurtech environment focused on disrupting the South African insurance industry.
- Santam group benefits including provident fund, medical aid, and group life cover.
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