Digital Product Manager | KFC

KFC Jobs – Digital Product Manager

As a Digital Product Manager at KFC South Africa, your role is pivotal in driving the company’s digital transformation and ensuring a competitive edge in the digital landscape. You will be responsible for understanding customer needs, defining product strategies, and collaborating with cross-functional teams to deliver seamless and engaging digital experiences.

Key Responsibilities:

1. Digital Strategy Development:
   • Develop a clear and comprehensive digital product strategy aligned with KFC Africa’s business objectives, Chief Digital Officer’s vision, and customer needs.
   • Identify market trends and opportunities to drive innovation in KFC’s digital offerings.
2. Product Development and Roadmap:
   • Lead the end-to-end product development process, from ideation to launch, working closely with design, engineering, and QA teams.
   • Create and manage a product roadmap, prioritizing features based on data-driven insights and business impact.
3. Customer Experience Optimization:
   • Conduct research and analysis to understand customer behavior and preferences across digital touchpoints.
   • Continuously improve and optimize digital products to enhance the overall customer experience.
4. Cross-Functional Collaboration:
   • Collaborate with cross-functional teams, including marketing, operations, IT, and finance, to ensure seamless integration of digital products.
   • Communicate product updates, progress, and strategy to stakeholders and senior management.
5. Agile Project Management:
   • Embrace agile methodologies to manage product development processes efficiently.
   • Participate in sprint planning, reviews, and retrospectives, ensuring on-time delivery of product increments.
6. Data-Driven Decision-Making:
   • Utilize data analytics and user feedback to make informed product decisions and drive continuous improvement.
   • Conduct competitive analysis to identify opportunities and potential threats in the digital space.

Stakeholder Management:

• Collaborate with a wide range of stakeholders including internal teams, franchisees, vendors, and global teams to ensure alignment and delivery management.

Working Model:

• Hybrid work model with 70% on-site presence to support team stabilization.

Requirements: Experience:

• Minimum 5 years of experience in crafting and implementing digital technology strategies, digital customer engagement, web and mobile technologies, eCommerce, product management, product analytics, and agile software delivery.

Skills and Competencies:

• Proficiency in product management and problem-solving in the IT/Digital field.
• Strong knowledge of agile methodologies, scrum, innovation, solution architecture, and project management.
• Ability to define processes and drive innovation.
• Understanding of both back and front end coding.

In this role, you will play a crucial part in shaping KFC Africa’s digital strategy and delivering exceptional digital experiences for customers, driving the company towards its goal of 100% digitalization by 2025.