Digital Product Manager | KFC

KFC Careers – Digital Product Manager

Digital Product Manager, you play a pivotal role in shaping the digital strategy and ensuring a seamless digital experience for customers. Working towards the ambitious goal of achieving 100% Digital by 2025, you’ll be involved in various e-commerce initiatives, including:

• Own Channel Delivery: Managing orders through owned web, app, or chat platforms, with last-mile delivery through either owned or third-party fleets.
• Aggregator Delivery: Handling orders captured and delivered through aggregator platforms.
• Channel Click and Collect: Overseeing orders captured through owned digital channels and picked up through various outlets such as restaurants, drive-thrus, or curbside.
• Drive Thru and Front Counter: Enhancing customer experiences through innovative technologies like dynamic menu boards and personalized upsell features.

Projects & Responsibilities: You’ll collaborate closely with the Digital Product and Solutions Lead, as well as the Digital Change Manager, on both new and ongoing project initiatives. Responsibilities include:

• Understanding solution designs and gathering functional and non-functional requirements.
• Owning the product roadmap to ensure successful implementation aligned with business objectives.
• Managing backlogs and conducting A/B testing for continuous optimization.
• Driving feature set product management across various digital channels in collaboration with cross-functional teams.

Digital Product Strategy: Your role involves developing and communicating a comprehensive digital product strategy aligned with KFC Africa’s business objectives. This includes identifying market trends, customer insights, and opportunities for innovation to differentiate KFC’s digital offerings.

Product Development and Roadmap: Leading end-to-end product development processes, you’ll create and manage a product roadmap based on data-driven insights and customer feedback.

Customer Experience Optimization: Conducting research to understand customer behavior and preferences, you’ll continuously improve digital products to enhance overall customer experience.

Cross-functional Collaboration: Collaborating with teams across marketing, operations, IT, and finance, you’ll ensure seamless integration of digital products into the business ecosystem.

Agile Project Management: Embracing agile methodologies, you’ll participate in sprint planning, reviews, and retrospectives to ensure on-time delivery of product increments.

Data-driven Decision-making: Utilizing data analytics and user feedback, you’ll make informed product decisions to drive continuous improvement.

Competitive Analysis: Conducting competitive analysis, you’ll stay informed about industry trends to identify opportunities and potential threats in the digital space.

Stakeholders: You’ll interact with various stakeholders, including CDIO, KFC Africa Staff, Senior Management, Franchisees, and external partners, ensuring business and partner alignment.

Working Model: While remote work is possible, approximately 70% of your time should be spent on-site to stabilize teams and facilitate effective collaboration.

Requirements:

• Experience: Minimum 5 years of experience in crafting and implementing digital technology strategies, digital customer engagement, product management, agile software delivery, and e-commerce technologies.
• Skills and Competencies: Proficiency in product management, problem-solving, agile methodologies, solution architecture, project management, and an understanding of coding concepts.