Ecommerce Insights Analyst | Mr Price

Mr Price Careers  – Ecommerce Insights Analyst

Join us at Mr Price Apparel as an Ecommerce Insights Analyst, where you’ll drive customer-centric strategies and initiatives by leveraging data analytics. Your role will be pivotal in collecting, analyzing, and interpreting customer data to provide valuable insights, enhancing our competitive edge in the dynamic fashion industry.

RESPONSIBILITIES:

Data Collection and Analysis:

• Utilize various data sources to collect and analyze customer-related information, identifying trends and opportunities for actionable insights.

Customer Segmentation:

• Develop and maintain customer segmentation models based on demographics, behaviors, and preferences to advise internal teams and external agencies.

Consumer Behavior Analysis:

• Analyze customer buying patterns and conversion rates to understand customer behavior and optimize the purchase funnel.

Competitive Analysis:

• Monitor competitors’ customer insights and market trends to suggest strategies for maintaining a competitive edge.

Product Performance Evaluation:

• Assess the performance of products and collections, providing insights to support decision-making on assortment and pricing.

Marketing Campaign Analysis:

• Evaluate the effectiveness of marketing campaigns and provide actionable insights to optimize performance.

Reporting and Presentation:

• Prepare and deliver reports and presentations to stakeholders to communicate key findings and recommendations.

Data Quality and Integrity:

• Ensure data accuracy and integrity in customer databases and analytics tools, implementing data governance best practices.

Stay Updated on Industry Trends:

• Stay abreast of developments in customer insights, data analysis, and the fast fashion industry to improve strategies continually.

QUALIFICATIONS:

• Bachelor’s degree in marketing, Business Analytics, Statistics, or a related field.
• Proven experience as a Customer Insights Analyst in the retail or fashion industry.
• Strong analytical skills and proficiency in data analysis tools like Excel and Google Analytics.
• Familiarity with data visualization tools such as Tableau and Power BI.
• Understanding of customer segmentation techniques and statistical analysis.
• Knowledge of market research methodologies and survey design.
• Excellent communication and presentation skills.
• Ability to work in a fast-paced environment and handle multiple projects simultaneously.
• Passion for fashion and interest in the fast fashion industry.