Data Analytics and Insights Lead | KFC Vacancies

KFC Vacancies – Data Analytics and Insights Lead

As the Data Analytics and Insights Lead at KFC South Africa, you’ll harness your expertise in data analysis and insights to collaborate with cross-functional teams. Your focus will be on identifying trends, optimizing digital performance, and delivering actionable recommendations to enhance the overall customer experience. This role is pivotal in driving business growth and customer satisfaction through the transformation of raw data into valuable insights.

Key Responsibilities:

Data Analysis and Insights:

• Gather and analyze data from various digital channels including websites, mobile apps, social media, and online ordering platforms.
• Utilize data analysis tools and techniques to identify trends, patterns, and improvement opportunities.
• Provide regular reports and dashboards on key performance indicators (KPIs) to stakeholders and management.

Customer Behavior Analysis:

• Analyze customer behavior on digital platforms to gain insights into user preferences, engagement patterns, and pain points.
• Collaborate with marketing and product teams to understand customer segments, data funnels, and personalization needs.

A/B Testing and Optimization:

• Plan, execute, and analyze A/B tests to optimize digital assets, user flows, and customer journeys.
• Provide recommendations based on test results to enhance user experience and drive conversion.

Digital Campaign Performance:

• Assess digital campaign performance and provide insights to optimize strategies for better engagement and conversion.
• Monitor website and app performance, identifying opportunities for improvement to increase user engagement and conversion rate.

Data Visualization and Reporting:

• Create clear and compelling visualizations to communicate complex data insights to non-technical stakeholders.
• Prepare and present reports to management, offering actionable recommendations for digital strategy.

Data Governance and Quality:

• Ensure data integrity and accuracy by collaborating with IT teams on data governance and quality control processes.

Competitive Analysis:

• Conduct competitive analysis to understand industry trends and benchmarks, providing insights to stay ahead in the market.

Stakeholders: You’ll collaborate with various stakeholders including CDIO, KFC Africa Staff, Senior Management, Franchisees, Product Managers, Operations Specialists, and external partners.

Working Model: While remote work is possible, approximately 70% of your time should be spent on-site to facilitate effective collaboration and team stabilization.

Requirements:

• Experience: Minimum 8 years of experience in digital data analytics, preferably in Retail, Food Service, or related industries.
• Knowledge, Skills, and Competencies: Proficiency in data analysis tools such as Python, R, SQL, or similar; data visualization tools like Tableau, Power BI, or Google Data Studio; strong analytical mindset; familiarity with web analytics tools; excellent communication and presentation skills; strong problem-solving skills; ability to work collaboratively in a cross-functional environment.